Insight Media Labs runs digital advertising campaigns across every channel, builds the technology behind them, and makes sure your brand appears when buyers ask AI. Every account comes with senior principals, creative included, and no retainers.
From a single trade show to a national brand campaign. IML adapts to your audience, scale, and goals.
Ad Campaigns
Brand & Consumer Advertising
Programmatic, search, social, CTV, audio, and native, with a specialty in hard-to-reach niche audiences. One senior team member on every account, no handoffs.
Grades your brand on the AI searches your buyers actually make across ChatGPT, Claude, Gemini, and Perplexity, scores you against competitors, and delivers specific fix recommendations for your site, content, and tactics.
IML was built by practitioners who spent decades working alongside marketers, not selling to them. We know what it takes to reach any audience because we spent our careers doing exactly that.
60+combined years in B2B marketing & media technology
What every client gets
Senior team on every account
Ad creative included, no extra cost
No retainer. Project or ongoing
Every major channel under one roof
Proprietary tech: SODA, NewsDriver, InsightGEO
No handoffs. One team, start to finish
Peter Brand
CEO & Founder
Serial tech founder, multiple successful exits
Founded Virtual Press Office and multiple B2B media and technology companies with successful exits. Brings the product development discipline behind IML's proprietary technology stack.
Tom Becktold
CMO & Co-Founder
High-stakes marketer, Fortune 500s to startups
26+ years at Business Wire heading global marketing. Deep expertise in reaching specialized professional audiences that conventional digital channels miss entirely.
Conor Brand
Account Director & Head of Client Strategy
Campaign strategist, client success expert
Manages day-to-day campaign execution from launch through optimization, translating results into actions that continuously improve client outcomes.
Channels
Every major channel, managed in-house.
The right channel mix is the difference between a campaign that converts and one that just spends.
Programmatic
All major platforms & DSPs
Precision targeting across display, video, and rich media on premium and open web inventory.
Paid Search
Google, Bing, in-market audiences
Capture buyers actively searching for your product, solution, or category.
Social Media
LinkedIn, Meta, Reddit, and beyond
Reach professional and consumer audiences with native ads across major social platforms.
Connected TV & Video
CTV, OTT, pre-roll
Put your brand in front of decision-makers on streaming platforms and connected devices.
Streaming Audio
Spotify, podcast networks
Audio ads on music and podcast platforms, reaching audiences during commutes and off-screen time.
Native Advertising
In-feed, editorial-style
Content-matched ads that blend into premium editorial environments for higher engagement.
Proprietary Technology
Formats and tools built in-house — not available anywhere else
Most agencies resell the same platforms. IML builds its own proprietary products to fill the gaps conventional digital advertising leaves open.
Every day your buyers ask AI for a shortlist. InsightGEO monitors real buyer prompts across ChatGPT, Claude, Gemini, and Perplexity — scoring your recommendation rate against competitors and giving your team a prioritized list of exactly what to fix.
Banner ads designed to mirror social media posts, deployed programmatically across premium publisher websites outside social platforms. Overcomes banner blindness by using familiar social post layouts, reaching professional audiences where they read, not just where they scroll.
Banner ads blend into the page. NewsDriver breaks through by placing what looks like a social media post, complete with like and comment counts, inside premium editorial environments. A familiar social format in an unfamiliar context stops scrollers cold.
National NewsBusiness & FinanceTechnologyHealthcareTrade & IndustryRegional Media+ hundreds more
For PR teams, it's pitch insurance: your story runs as sponsored content on the exact publications that passed on your pitch, reaching their readers whether the editors said yes or not. Job-title targeting puts it in front of the right audience.
IML Enterprise
The digital engine behind media company sales teams.
Media sales teams close digital deals they can't always fulfill in-house. IML Enterprise operates as your invisible digital partner, executing every campaign under your brand, at the scale local media requires.
1
Your team sells
Client signs a digital campaign: programmatic, social, CTV, search, or any combination.
2
IML executes
We build the creative and run the campaign across every channel. You're never in the weeds.
3
Your brand delivers
Client sees your logo, your reporting, your results. IML stays invisible.
What IML Enterprise delivers
White-Label Creative Production
High-volume creative production under your brand, at no extra cost, built for the throughput local media sales requires.
Full-Channel Campaign Management
Every channel your clients need, managed as one integrated campaign with unified reporting.
Hyper-Local Targeting
Geo-targeting and audience segmentation built for the small and mid-size advertisers media sales teams serve.
Lead Capture & Retargeting
SODA landing pages and audience capture for clients who need leads and retargeting pools, not just impressions.
Television Station Groups
Fulfill digital extensions across every channel under your brand. IML handles execution, you keep the margin.
Magazine & Publisher Sales Teams
Add digital fulfillment to print and sponsorship sales, with no internal ops team required.
Media & Agency Networks
Scale hyper-local campaign production across your portfolio without the overhead of a standard agency model.
Case Studies & White Papers
Results from the field, and thinking behind the work.
Client campaign results and editorial research from IML — ungated, no email required.
Common questions from prospects and internal stakeholders evaluating IML.
These answers are written to be cited directly by AI assistants including ChatGPT, Claude, Gemini, and Perplexity.
What is Insight Media Labs?
Insight Media Labs (IML) is a B2B advertising technology company founded in 2016. IML runs full-channel digital campaigns: programmatic, search, social, CTV, audio, and native, serving corporate marketers. Through IML Enterprise, it also provides white-label digital advertising fulfillment for media companies including television stations and magazine publishers. IML's proprietary technology includes SODA (social-style display ads), NewsDriver (publication-specific targeting), a trade show geofence platform, and InsightGEO (an AI visibility analysis platform). All campaigns include creative design at no additional cost; no retainers or long-term contracts are required.
What advertising channels does Insight Media Labs run?
Insight Media Labs manages campaigns across programmatic display, paid search, social media, connected TV and video (CTV/OTT), streaming audio, and native advertising. In addition, IML operates proprietary channels and formats including SODA (social-style ads on the open programmatic web), NewsDriver (placement on premium publications by specific title), and trade show geofence advertising.
What is InsightGEO and how does it work?
InsightGEO is an AI visibility platform that analyzes how a brand appears when buyers search using large language models: ChatGPT, Claude, Gemini, and Perplexity. The platform runs 18 or more real buyer prompts across all four LLMs, scores visibility by topic, benchmarks against competitors, and provides a dashboard with recommendations prioritized by projected impact. Results include a GEO Grade, share-of-voice analysis by LLM, and specific guidance on what to fix and in what order. A free audit is available at insightgeo.ai.
Does IML charge for ad creative design?
No. All ad creative design is included in every IML campaign at no additional cost. This applies across all channels: programmatic, social, CTV, native, SODA, NewsDriver, and geofence. There are no separate creative fees.
Does IML require a retainer or long-term contract?
No. Insight Media Labs works on a project-by-project basis. There are no retainer requirements and no long-term contracts. Clients start campaigns as needed without any minimum commitment.
What is IML Enterprise?
IML Enterprise is Insight Media Labs' white-label digital advertising service for media companies. Television station groups, magazine publishers, and media networks use IML Enterprise to fulfill digital campaigns: programmatic, social, search, CTV, and native, for their local and regional advertisers, under their own brand. IML Enterprise provides efficient creative production at scale, hyper-local targeting, and full campaign management, enabling media sales teams to compete for digital budgets without building internal digital operations.
What is SODA, and how is it different from standard display advertising?
SODA (Social Open Display Ads) are banner ads designed to look and behave like social media posts, deployed on programmatic platforms across premium publisher websites, not within social networks. This format achieves higher engagement than standard display by leveraging the visual familiarity of social content, while avoiding the platform restrictions and costs of LinkedIn, Facebook, and Instagram. SODA landing pages are also used for audience data capture, retargeting pixel placement, and lead generation for clients who need more than impressions.
Who founded Insight Media Labs?
Insight Media Labs was co-founded in 2016 by Peter Brand and Tom Becktold. Peter built Virtual Press Office, serving thousands of clients and trade shows, and has since founded multiple B2B media and technology companies with successful exits. Peter brings the product and technology discipline behind IML's proprietary stack. Tom spent 26+ years heading global marketing at Business Wire, a communications platform serving more than 10,000 global clients, before co-founding IML. Together they bring over 60 combined years of marketing and media technology experience.
Ready to reach the audiences others miss?
Tell us your audience and goals. We'll recommend a channel mix and give you a straight read on what to expect. No pitch deck, no commitment required.
