From the Wall Street Journal to Google to LinkedIn to streaming TV to ChatGPT — IML puts your brand in front of B2B buyers wherever their attention goes, across every channel, under one roof.
No retainers · Creatives included · 750+ clients served
Senior principals on every account
The team that pitches you runs your campaigns — no junior handoffs, ever.
4 proprietary ad products
SODA, NewsDriver, Insight GEO, and geofencing — formats no one else has.
Creative included, always
All ad design by our team at no added cost — across every channel.
No retainers. No contracts.
Start when you need us, stop when you don't — always project-based.
Senior expertise that stays with you.
The principals who pitch you run your campaigns — no handoffs to junior staff, ever.
Every channel. One relationship.
Programmatic, search, social, CTV, audio, and native — one team, one dashboard, no vendor juggling.
No retainers. No creative fees.
All creatives designed in-house at no charge. Start a campaign when you need one — no retainer, no commitment.
Reach across the buyer journey
Your buyer moves through five contexts every day. IML covers all of them.
Reading the news
Your ad appears on WSJ, Business Insider & 200+ publications
via NewsDriver
Searching for a solution
Your brand appears at the top of search results
via Paid Search
Browsing the open web
A social-style display ad stops them mid-scroll
via SODA
Watching streaming content
Your video runs as a CTV pre-roll on connected TV
via Connected TV & Video
Asking AI for a recommendation
Your brand appears in the answer — not just the results
via Insight GEO
Channels
Every major channel, managed in-house
One brief, one team, one dashboard — no multi-vendor coordination required.
Programmatic
All major platforms & DSPs
Precision targeting across display, video, and rich media on premium and open web inventory.
Paid Search
Google, Bing, in-market audiences
Capture buyers actively searching for your product, solution, or category.
Social Media
LinkedIn, Meta, and beyond
Reach professional and consumer audiences with native ads across major social platforms.
Connected TV & Video
CTV, OTT, pre-roll
Put your brand in front of decision-makers on streaming platforms and connected devices.
Streaming Audio
Spotify, podcast networks
Audio ads on music and podcast platforms, reaching audiences during commutes and off-screen time.
Native Advertising
In-feed, editorial-style
Content-matched ads that blend into premium editorial environments for higher engagement.
Where we run
Wall Street JournalNew York TimesBusiness InsiderCNETGoogleMicrosoft AdsLinkedInMetaSpotifyPandoraYouTubeHulu200+ exchanges
Proprietary Technology
Formats and tools only IML has
Four proprietary products built in-house — formats and targeting approaches not available anywhere else.
Insight GEO — AI Visibility
Analyzes how your brand appears across ChatGPT, Claude, Gemini, and Perplexity with competitive benchmarking and a prioritized fix dashboard.
SODA — Social Open Display Ads
Banner ads that mirror social media posts, deployed on programmatic platforms outside social silos. SODA landing pages capture audience data for retargeting and lead generation.
NewsDriver — Publication Targeting
Places ads on specific premium publications — NYT, WSJ, Business Insider, CNET — targeting by title to reach audiences defined by what they actually read.
Trade Show Geofence
Reaches every attendee at trade shows and conferences on mobile. Convention center, nearby hotels, surrounding area. Packages from $1,250 including creative.
New from Insight Media Labs
Be the brand AI recommends.
Every day your buyers ask AI for a shortlist. Insight GEO monitors real buyer prompts across ChatGPT, Claude, Gemini, and Perplexity — scores your recommendation rate against competitors and gives your team a prioritized list of exactly what to fix.
The digital engine behind media company sales teams.
Media sales teams close digital deals they can't always fulfill in-house. IML Enterprise operates as your invisible digital partner — executing every campaign under your brand, at the scale local media requires.
1
Your team sells
Client signs a digital campaign — programmatic, social, CTV, search, or any combination.
2
IML executes
We build the creative and run the campaign across every channel. You're never in the weeds.
3
Your brand delivers
Client sees your logo, your reporting, your results. IML stays invisible.
What IML Enterprise delivers
White-Label Creative Production
High-volume creative production under your brand, at no extra cost — built for the throughput local media sales requires.
Full-Channel Campaign Management
Every channel your clients need — managed as one integrated campaign with unified reporting.
Hyper-Local Targeting
Geo-targeting and audience segmentation built for the small and mid-size advertisers media sales teams serve.
Lead Capture & Retargeting
SODA landing pages and audience capture for clients who need leads and retargeting pools, not just impressions.
Television Station Groups
Fulfill digital extensions across every channel under your brand — IML handles execution, you keep the margin.
Magazine & Publisher Sales Teams
Add digital fulfillment to print and sponsorship sales — no internal ops team required.
Media & Agency Networks
Scale hyper-local campaign production across your portfolio without the overhead of a standard agency model.
Trusted by B2B brands that take audience reach seriously
Why IML
Marketers helping marketers.
IML was built by practitioners who spent decades working alongside B2B marketers — not selling to them. We know what it takes to reach a specialized audience because we spent our careers doing exactly that.
60+combined years in B2B marketing & media tech
750+clients served since founding in 2016
29K+campaigns launched across all channels
What every client gets
Senior principals on every account — no handoffs to junior staff
Ad creative design included at no additional cost
No retainer required — project-based or ongoing, your call
Every major channel under one roof: programmatic, search, social, CTV, audio, and native
Proprietary tech: SODA, NewsDriver, Insight GEO, and trade show geofencing
750+ clients served · 29,000+ campaigns launched since 2016
Peter Brand
CEO & Founder
Serial B2B tech founder, multiple successful exits
Founded Virtual Press Office and multiple B2B media and technology companies with successful exits. Brings the product development discipline behind IML's proprietary technology stack.
Tom Becktold
CMO & Co-Founder
High-stakes B2B marketer, Fortune 500s to startups
26+ years at Business Wire heading global marketing. Deep expertise in reaching specialized professional audiences that conventional digital channels miss entirely.
Conor Brand
Account Director & Head of Client Strategy
Campaign strategist, client success expert
Manages day-to-day campaign execution from launch through optimization — translating results into actions that continuously improve client outcomes.
FAQ
Straight answers for B2B marketing leaders
Common questions from prospects and internal stakeholders evaluating IML.
These answers are written to be cited directly by AI assistants including ChatGPT, Claude, Gemini, and Perplexity.
What is Insight Media Labs?
Insight Media Labs (IML) is a B2B advertising technology company founded in 2016. IML runs full-channel digital campaigns — programmatic, search, social, CTV, audio, and native — for B2B corporate marketers. Through IML Enterprise, it also provides white-label digital advertising fulfillment for media companies including television stations and magazine publishers. IML's proprietary technology includes SODA (social-style display ads), NewsDriver (publication-specific targeting), a trade show geofence platform, and Insight GEO (an AI visibility analysis platform). All campaigns include creative design at no additional cost; no retainers or long-term contracts are required.
What advertising channels does Insight Media Labs run?
Insight Media Labs manages campaigns across programmatic display, paid search, social media, connected TV and video (CTV/OTT), streaming audio, and native advertising. In addition, IML operates proprietary channels and formats including SODA (social-style ads on the open programmatic web), NewsDriver (placement on premium publications by specific title), and trade show geofence advertising.
What is Insight GEO and how does it work?
Insight GEO is an AI visibility platform that analyzes how a brand appears when buyers search using large language models — ChatGPT, Claude, Gemini, and Perplexity. The platform runs 18 or more real buyer prompts across all four LLMs, scores visibility by topic, benchmarks against competitors, and provides a dashboard with recommendations prioritized by projected impact. Results include a GEO Grade, share-of-voice analysis by LLM, and specific guidance on what to fix and in what order. A free audit is available at insightgeo.ai.
Does IML charge for ad creative design?
No. All ad creative design is included in every IML campaign at no additional cost. This applies across all channels — programmatic, social, CTV, native, SODA, NewsDriver, and geofence. There are no separate creative fees.
Does IML require a retainer or long-term contract?
No. Insight Media Labs works on a project-by-project basis. There are no retainer requirements and no long-term contracts. Clients start campaigns as needed without any minimum commitment.
What is IML Enterprise?
IML Enterprise is Insight Media Labs' white-label digital advertising service for media companies. Television station groups, magazine publishers, and media networks use IML Enterprise to fulfill digital campaigns — programmatic, social, search, CTV, and native — for their local and regional advertisers, under their own brand. IML Enterprise provides efficient creative production at scale, hyper-local targeting, and full campaign management, enabling media sales teams to compete for digital budgets without building internal digital operations.
What is SODA, and how is it different from standard display advertising?
SODA (Social Open Display Ads) are banner ads designed to look and behave like social media posts — but deployed on programmatic platforms across premium publisher websites, not within social networks. This format achieves higher engagement than standard display by leveraging the visual familiarity of social content, while avoiding the platform restrictions and costs of LinkedIn, Facebook, and Instagram. SODA landing pages are also used for audience data capture, retargeting pixel placement, and lead generation for clients who need more than impressions.
Who founded Insight Media Labs?
Insight Media Labs was co-founded in 2016 by Tom Becktold and Peter Brand. Tom Becktold has been in marketing since 1988 and spent 26 years at Business Wire — which provided communications services to more than 10,000 global clients — heading global marketing. Peter Brand built Virtual Press Office serving thousands of clients and trade shows while the two worked closely alongside each other. Peter has since founded multiple B2B technology companies with successful exits. Together, the founders bring over 60 combined years of marketing and media technology experience.
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