This Privacy Policy explains how Insight Media Labs, Inc. ("us," "we," or "our") collects, uses, discloses, and safeguards your information when you visit our website go.insightmedialabs.com (the "Site") or use our digital marketing and advertising services.
1 Information We Collect
We collect information from and about you through several methods:
- Information You Provide: When you fill out forms, subscribe to our newsletter, request a consultation, or contact us (e.g., name, business email, company name).
- Automatically Collected Data: When you visit our Site, we automatically collect data regarding your device and browsing activity using cookies, web beacons, and pixels. This includes IP addresses, browser types, operating systems, and page interaction data.
- Advertising & Campaign Data: As a digital advertising agency, we process data on behalf of our clients to execute marketing campaigns. This data includes click-through rates, ad impressions, conversion metrics, unique device identifiers, and mobile advertising IDs.
2 Location Data & Geofencing Campaigns
We offer precise geofencing and location-based advertising services.
- Data Collection: In providing these campaigns, we or our third-party advertising partners may collect precise and approximate location information (such as GPS coordinates, Wi-Fi data, and IP addresses) from users' mobile devices when they enter or have visited specific geographic areas ("geofences").
- Consent Requirements: We require that our clients and advertising partners obtain all necessary user consents and opt-ins required by local laws (such as GDPR, CCPA, and CPRA) before serving targeted advertisements based on precise location tracking.
- Device Control: Users can restrict location tracking through their device settings by toggling off "Location Services" or limiting ad tracking on iOS and Android.
3 Hashed Customer Data and Custom Audiences
We utilize first-party data matching features provided by advertising networks, including:
How It Works: This process involves uploading a customer list (such as email addresses) to the respective platform. Before transmission, this data is cryptographically scrambled into a secure code (hashed). The advertising platforms match these hashes against their own user databases to serve targeted ads or to build "lookalike" audience segments. The platforms do not view your unhashed information and delete the files immediately after the matching process is complete.
4 Cookies, Pixels, and Third-Party Advertising Platforms
We utilize specialized digital advertising tools provided by third-party platforms to execute, optimize, and measure campaigns for ourselves and our clients:
- Google Services: We use Google Analytics, Google Ads, and Google Marketing Platform. Google utilizes data collected through our site to track and examine web usage, which may be shared with other Google services. Google may also use this data to contextualize and personalize ads within its own network.
- Meta Platforms (Facebook & Instagram): We use the Meta Pixel and Conversions API to measure ad performance and serve targeted ads to users. Meta processes this data in accordance with their Meta Data Policy.
- The Trade Desk and Programmatic DSPs: We utilize The Trade Desk and other demand-side platforms to buy targeted digital inventory across the open web. These platforms use device identifiers, IP addresses, and cookie data to build audience segments, predict ad relevance, and perform frequency capping.
- LinkedIn: We use the LinkedIn Insight Tag to track website conversions, retarget website visitors, and unlock demographic insights about users interacting with our ads.
- TikTok: We use the TikTok Pixel to optimize our ad campaigns, measure conversions, and build custom audiences. TikTok may use this data to personalize ads within its app.
- Pinterest: We use the Pinterest Tag to track user actions on our website after viewing our Pinterest ads. Pinterest uses this information to optimize ad delivery and build targeted audience segments.
5 How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service Providers & Partners: Third-party ad networks, demand-side platforms (DSPs), and analytics vendors required to operate our campaigns.
- Legal Requirements: If required to do so by law, or in response to valid requests by public authorities to meet security or law enforcement requirements.
6 Global Privacy and Cross-Border Transfers
Because we advertise globally, your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. If you are located outside the United States and choose to provide information to us, please note that we transfer the data to the United States and process it there.
7 Your Rights & Choices (How to Opt Out)
Depending on your geographic location (e.g., California under CCPA/CPRA, or Europe under GDPR), you may have the right to access, correct, delete, or object to the processing of your personal data.
You can restrict how third-party platforms use your data for targeted, cross-context behavioral advertising through the following methods:
8 Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this page and update the "Effective Date."
9 Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at: