Prime Meridian Bank was entering the market as a new kind of community bank and needed to establish brand awareness and generate qualified leads quickly — in a category where trust is everything. Three-quarters of their target audience was accessing content on mobile, but most banking digital experiences weren't built for it.
Insight Media Labs developed app-like mobile landing pages that introduced Prime Meridian with an interactive, modern experience — purpose-built for the way their audience was actually browsing. Heat mapping and the IML analytics dashboard tracked exactly how users engaged across every panel and offer.
That behavioral data revealed something actionable: home equity loans resonated most strongly with the target demographic. That insight shaped subsequent campaign focus and offer sequencing — and drove a 36% lead increase over the prior quarter.