Aviation Technical Services needed to hire qualified mechanics fast, within a 50-mile radius of their facilities. Generic job boards weren't reaching the right candidates, and their existing digital presence didn't reflect the professionalism or opportunity of working for a leading aviation services company.
Insight Media Labs built a mobile-focused recruiting campaign built around a streamlined experience — minimal copy, clear calls-to-action, and professional imagery that showcased the actual work environment and culture. Job postings were dynamically updatable based on availability, keeping the experience current without requiring a full redesign each time a role opened.
The results spoke for themselves: a 220% jump in qualified applications, 6 hires secured, and 146 candidates engaged enough to explore multiple open roles — a strong signal of genuine interest rather than passive browsing.