MCCC's digital campaigns were generating clicks but not converting. The culprits: too much content on landing pages, inconsistent messaging between ads and destinations, and a non-mobile-optimized application page receiving primarily mobile traffic. Prospective students were landing on pages that weren't built for how they browse — and leaving without taking action.
Insight Media Labs built a mobile-first landing page featuring the college's key benefits — affordability, flexibility, local access — with a single streamlined call-to-action: schedule an admissions consultation by text. The text-to-schedule feature captured contact information directly and made it effortless for mobile users to take the next step.
Results came quickly. The 23% increase in inbound inquiries was driven largely by the text feature — which proved so effective that MCCC expanded it across all of their mobile campaigns.