Sotheby's Realty needed to stand out in a crowded luxury real estate market and convert digital interest into physical open house attendance. Their existing web presence wasn't translating to meaningful foot traffic or direct buyer engagement — the gap between ad impression and an actual visit to a property was too wide.
Insight Media Labs built a mobile-first multimedia platform showcasing top properties through video and image carousels. Each listing featured open house schedules and a direct contact form for buyers to connect with agents — making it easy to move from browsing to booking in a single session.
Facebook pixel tracking captured audience data from engaged visitors, fueling a secondary retargeting campaign that reached 750 qualified home buyers — turning initial browsers into repeat engagers and, ultimately, open house attendees.