Route 18 Auto — a Chrysler, Jeep, Dodge, and Ram dealership — needed a way to highlight specific vehicle models and seasonal offers without the time and cost of traditional web updates. Their existing campaigns had strong reach but couldn't connect ad impressions to actual dealership visits or test drive appointments.
Insight Media Labs created individual "Driver" landing pages for each vehicle and offer, combining targeted digital ads with rich media experiences featuring video and image galleries. A real-time analytics dashboard tied campaign activity directly to test drive bookings and provided audience engagement insights that shaped future creative.
The solution proved so effective that Route 18 Auto expanded it to cover additional vehicles, service offers, and seasonal campaigns year-round — at a fraction of their previous web design costs.