SuperZoo · August 12–14, 2026 · Mandalay Bay, Las Vegas, NV
SuperZooLas Vegas · August 12–14, 2026
Don't just exhibit. Dominate.
SuperZoo is North America's largest pet industry trade show, drawing 10,000+ qualified buyers to a 350,000-square-foot show floor. Your brand needs to be with them everywhere they go — not just if they happen to walk past your booth.
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
With 10,000+ qualified pet retail buyers on the floor and 1,100+ new products debuting, SuperZoo is where purchasing decisions get made. Geofencing Mandalay Bay and surrounding hotels puts your brand in front of the buyers that matter — throughout the entire event.
Reach buyers before they fill their order booksPet retail buyers arrive at SuperZoo with open OTB and purchasing decisions to make. Get your brand in front of them on Day 1 — before your competitors do.
Stand out on a 350,000 sq ft show floorWith hundreds of brands competing for buyer attention, geofencing ensures your brand appears everywhere attendees go — on news, weather, and retail apps all show long.
Drive traffic to your new product launchSuperZoo is the biggest new product moment in pet. Pull buyers directly to your booth to experience your launch firsthand with targeted mobile ads.
Reach retailers beyond the show floorSuperZoo buyers spread across multiple hotels on the Strip. Geofencing extends your reach to hotel zones, restaurants, and common areas throughout the event.
Retarget buyers as they place ordersKeep your brand visible for 30 days post-show as retail buyers return home and finalize their seasonal purchasing decisions.
Target the natural and health segmentSuperZoo's dedicated natural and health section draws a distinct buyer profile. Reach them with messaging tailored to their category and purchasing priorities.
Reserve your SuperZoo 2026 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue, host hotels, and surrounding Las Vegas areas.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
Who attends SuperZoo?
SuperZoo draws 10,000+ qualified pet industry professionals including specialty and independent pet retailers, mass market buyers, groomers, trainers, and distributors. Attendance is limited to verified industry professionals, making it one of the most targeted B2B buyer audiences in the pet space.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at SuperZoo 2026, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of SuperZoo 2026, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
