BPI East brings 3,000+ business process and operations professionals to Boston, with 250+ exhibitors showcasing the latest in process improvement, automation, and enterprise technology.
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
BPI East is the East Coast's premier business process improvement conference, connecting process professionals, operations leaders, and technology decision-makers at the Hynes Convention Center. Geofencing puts your brand in front of the buyers actively evaluating your category.
Reach process improvement buyersTarget operations leaders and technology decision-makers as they evaluate automation, analytics, and process solutions on the show floor.
Capture attendees at Boston hotelsExtend geofences to official BPI hotels near the Hynes so your brand stays visible from check-in to final day.
Promote workshops and demosDrive traffic to your booth workshops, technology demonstrations, or breakout sessions with mobile ads delivered in real time.
Retarget throughout the eventKeep your brand in front of Boston attendees across apps and news sites throughout the 3-day conference.
Target by process disciplineWhether you serve lean manufacturing, RPA, analytics, or enterprise workflow, geofencing delivers your message to the right vertical.
Track live campaign performanceYour analytics dashboard shows impressions, clicks, and audience data updating throughout BPI East.
Reserve your BPI East 2026 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue, host hotels, and surrounding Boston areas.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
Who attends BPI East?
BPI East draws 3,000+ business process improvement and operations professionals to Boston, with 250+ exhibiting companies showcasing automation, analytics, process intelligence, and enterprise technology solutions. Attendees include process engineers, operations directors, IT leaders, and enterprise technology buyers.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at BPI East 2026, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of BPI East 2026, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
