IBC · September 11–14, 2026 · Amsterdam, Netherlands
IBC 2026Amsterdam · September 11–14, 2026
Don't just exhibit. Dominate.
IBC draws 44,000+ media, broadcast, and technology professionals from 170+ countries to Amsterdam. These are the buyers, producers, and engineers who shape the global broadcast and streaming industry.
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
IBC is where the global media and entertainment technology industry converges. Geofencing lets you reach broadcasters, streaming platforms, and technology buyers walking the RAI Amsterdam — targeting the decision-makers your brand needs to reach most.
Reach global broadcast buyersServe targeted ads to 44,000+ media and technology professionals attending IBC from 170+ countries.
Capture attendees at key hotelsExtend your geofence to official IBC partner hotels near the RAI so your brand reaches buyers before and after show hours.
Promote live product launchesIBC is a major launch stage for broadcast and streaming tech. Drive awareness of your new product to exactly the right audience.
Maintain visibility across the cityAmsterdam's conference circuit spreads across multiple venues and restaurants. Keep your ads in front of attendees throughout the week.
Target media verticals preciselyWhether your audience is OTT platforms, broadcast networks, or post-production studios, geofencing puts your message in front of the right segment.
Track engagement with live analyticsMonitor impressions, CTR, and audience demographics in real time across your entire IBC campaign.
Reserve your IBC 2026 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue, host hotels, and surrounding Amsterdam areas.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
Who attends IBC?
IBC attracts 44,000+ media, broadcast, streaming, and technology professionals from over 170 countries, with 1,300+ exhibitors showcasing the latest in broadcast equipment, content creation, distribution, and streaming technology. Attendees range from engineers and technical directors to C-suite executives and content buyers.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at IBC 2026, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of IBC 2026, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
