Hannover Messe USA · September 12–14, 2026 · Chicago, IL
Hannover MesseChicago · September 12–14, 2026
Don't just exhibit. Dominate.
Hannover Messe USA brings the world's leading industrial technology event to Chicago for its inaugural standalone North American edition — connecting automation, energy, and manufacturing technology brands with industrial decision-makers across the US market.
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
Hannover Messe USA marks the first standalone North American edition of the world's most important industrial technology trade show. Geofencing at McCormick Place puts your brand in front of the engineering leaders, procurement teams, and manufacturing executives walking the floor.
Reach industrial technology buyersTarget automation, energy, and manufacturing decision-makers as they evaluate solutions on the McCormick Place show floor.
Capture attendees across ChicagoExtend geofences to official show hotels and surrounding Chicago areas to maintain brand presence beyond the convention center.
Announce product launchesHannover Messe USA is a premier launch stage for industrial technology. Amplify your new product announcements to exactly the right audience.
Retarget throughout the eventKeep your brand visible across apps and websites throughout the 3-day event, reinforcing your message between show floor visits.
Target by industrial verticalWhether your audience is in automation, robotics, energy, or process manufacturing, geofencing puts your message in front of the right segment.
Measure engagement with live analyticsYour live dashboard updates with impressions, audience demographics, and CTR throughout the show.
Reserve your Hannover Messe USA 2026 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue, host hotels, and surrounding Chicago areas.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
What is Hannover Messe USA?
Hannover Messe USA 2026 is the first standalone North American edition of Hannover Messe — the world's leading industrial technology trade show held annually in Germany. The US edition brings together automation, energy, manufacturing, and engineering technology companies with North American industrial decision-makers at McCormick Place in Chicago.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at Hannover Messe USA 2026, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of Hannover Messe USA 2026, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
