New York, April 9, 2024 — Insight Media Labs (IML) today announced the launch of its trade show geofence advertising platform, giving exhibitors a way to reach every attendee at a show, not just the ones who walk past their booth, without the cost of a larger footprint or additional on-site staff.
The platform places mobile ads in front of attendees throughout a show's venue for the full duration of the event, extending an exhibitor's reach beyond foot traffic alone. Packages start at $1,250, with creative included and no retainer required, making it accessible to exhibitors who want a stronger presence without expanding their booth budget.
Built on Decades at the Intersection of Trade Shows and Media
The product draws on IML's founders' long history at the intersection of trade shows and media technology. Peter Brand, CEO and co-founder of IML, previously founded Virtual Press Office, which offered the first digitized online press kits for trade show and event exhibitors. Tom Becktold, CMO and co-founder of IML, previously launched Business Wire's tradeshownews.com platform, which offered the first onsite press release feed at COMDEX in 1991 to support journalists covering the event and PR teams issuing press releases.
What We're Saying
"We've spent our careers finding new ways to help exhibitors and PR teams get more out of the shows they're already investing in. Geofencing is the next version of that idea: instead of hoping attendees walk by, you make sure they see you no matter where they are on the show floor." — Peter Brand, CEO & Co-Founder
"I built the first onsite press feed for journalists at a trade show over three decades ago. Geofencing solves the same problem from the exhibitor's side: how do you make sure your message reaches the room, not just the people standing in front of your table." — Tom Becktold, CMO & Co-Founder
Get Started
Exhibitors can view upcoming supported shows and get started at go.insightmedialabs.com.